Privacy Policy

Last updated: 7 October 2026

This Privacy Policy explains how Driving School Solutions (“we”, “us”, “our”) collects, uses and protects personal information when you visit drivingschoolsolutions.co.uk, contact us or use our services. We are committed to complying with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Contents

1. 1. Who we are
2. 2. What information we collect
3. 3. How and why we use your information
4. 4. Who we share your information with
5. 5. Transfers outside the UK
6. 6. How long we keep your information
7. 7. Your rights
8. 8. Cookies
9. 9. Information we handle on behalf of clients
10. 10. Security
11. 11. Links to other websites
12. 12. Changes to this policy

1. Who we are

Driving School Solutions is operated by Locale Digital Marketing & Websites, Sutton, London, SM1 4LS.

For any privacy question, or to exercise your rights, contact us at hello@drivingschoolsolutions.co.uk or call 020 8194 1993.

2. What information we collect

• Enquiry, contact and free audit request forms: your name, email address, telephone number, your driving school name and area, the service you are interested in and any message you send us.
• Emails, calls and messages: the details you give us when you contact us, including by email, phone or social media.
• Client information: if you become a client, business details such as your driving school or instructor business name, website, Google Business Profile and social media account details, and billing information needed to provide and invoice our services.
• Technical information: your IP address, browser type, device, pages visited and how you use our website, collected through cookies and similar technologies (see section 8).

We do not knowingly collect personal information from children, and our services are aimed at businesses.

3. How and why we use your information

Purpose	Lawful basis
Responding to your enquiry and preparing a proposal	Legitimate interests (answering the enquiries you send us), or steps at your request before entering a contract
Providing and managing our services, invoicing and keeping accounts	Performance of a contract; legal obligation (tax and accounting records)
Keeping our website secure and preventing spam (including Google reCAPTCHA)	Legitimate interests
Understanding how our website is used so we can improve it (Google analytics)	Consent, where required for non-essential cookies
Sending you marketing emails	Consent, or the soft opt-in for existing clients. You can opt out at any time

4. Who we share your information with

We do not sell your personal information. We share it only with:

• service providers who help us run our website and business, such as web hosting and content delivery, email, form-handling and analytics providers (including Google);
• professional advisers such as accountants and legal advisers;
• regulators, law enforcement or other authorities where we are legally required to do so.

These providers act on our instructions and are only allowed to use your information to provide their service to us.

5. Transfers outside the UK

Some providers, including Google, may process information outside the UK. Where this happens we rely on appropriate safeguards, such as the UK adequacy regulations (including the UK-US data bridge), the UK International Data Transfer Agreement or the UK Addendum to standard contractual clauses.

6. How long we keep your information

• Enquiries that do not lead to a contract: up to 24 months, then deleted.
• Client records, contracts and invoices: 6 years after the end of our relationship, to meet tax and accounting requirements.
• Marketing preferences: until you unsubscribe or ask us to stop.
• Analytics data: according to the retention settings in our analytics account.

7. Your rights

Under data protection law you have the right to: be informed about how we use your data; access your data; have inaccurate data corrected; have your data erased in certain circumstances; restrict or object to our processing; data portability; and withdraw consent at any time where we rely on it. To use any of these rights, email hello@drivingschoolsolutions.co.uk. We will respond within one month.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint or by calling 0303 123 1113. We would appreciate the chance to resolve your concern first.

8. Cookies

Cookies are small files stored on your device. We use:

• Essential cookies and similar technologies needed for the website and forms to work and stay secure, including Google reCAPTCHA, which checks that form submissions come from a person rather than a bot.
• Analytics cookies from Google, which help us understand how visitors use the site (pages viewed, time on site, how visitors found us). These are used only with your consent where the law requires it.

You can control or delete cookies through your browser settings. Blocking some cookies may affect how the website works.

Some third-party content, such as the Google Map on our contact page, loads only after you give consent. You can see the cookies we use, and change your consent choices at any time, in our Cookie Policy.

9. Information we handle on behalf of clients

When we run a website, Google Business Profile or similar service for you, we may handle personal information that belongs to your own enquirers or pupils, for example messages sent through your website contact form. In that case you decide why and how it is used and we act on your instructions, as set out in our Terms and Conditions. This section and the rest of this policy cover personal information we collect for our own purposes.

10. Security

We use appropriate technical and organisational measures to protect your information, including HTTPS encryption on our website and restricted access to client data. No system is completely secure, so please take care when sending information online.

11. Links to other websites

Our website links to third-party sites such as Facebook, Instagram and Google. We are not responsible for their privacy practices, so please read their policies.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.