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ADI Review Pack

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Three white NFC review cards printed with the Google logo, five stars and the words review us on Google, hold phone here

ADI Review Pack

Make it easy for pupils to review you. One tap or one scan opens your Google review page.

What is in the pack

Learners and parents read reviews before they choose an instructor. Most happy pupils never get round to leaving one because it takes too many steps. The ADI Review Pack removes the steps.

NFC review card. A card pupils tap with their phone. It opens your Google review page straight away, with nothing to type or search for. Keep it in the car and hand it over after a lesson or a test pass.

In-car review sticker. A small square (30mm) NFC sticker for the car, so pupils can tap it with their phone and leave a review when they are ready, after the lesson. Stick it on the dashboard or the edge of a window, somewhere that does not block the driver’s view.

Set up for you. Each pack is one NFC review card and one in-car NFC sticker, set up with your own Google review link and linked to your Google Business Profile, so reviews go to your listing. To set it up we need your business name, your postal address, and a link to your Google Business Profile.

Prices

Delivery: Royal Mail 2nd Class. We aim to deliver within 3 weekdays.

Postage is included in the price. You pay securely with Stripe, and enter your business name, delivery address and Google Business Profile link at checkout.

Some of our Local SEO and web design plans include review packs. See the Local SEO and web design plans for what is included.

Three white NFC review cards printed with the Google logo, five stars and the words review us on Google, hold phone here
Black square 30mm NFC review sticker with the Google logo, five stars and the words review us on Google, next to a close-up of the NFC antenna inside

Why reviews matter for a driving school

Google says reviews can help your business stand out and give potential customers helpful information, and that they show next to your Business Profile in Maps and Search. Google also says positive reviews and ratings can help your local ranking. Nobody can promise you a ranking or a particular number of reviews. What the pack does is make it quick for the pupils who are already happy to say so.

A pupil holding a phone while an instructor holds an NFC review card next to it in a car, ready to tap and open the Google review page

How it works

Ask

After a lesson or when a pupil passes, ask if they would be happy to leave an honest review.

Tap or scan

They tap the card or scan the sticker. Your Google review page opens on their phone.

Review

They write a few words and post it. The review appears next to your Business Profile in Google Maps and Search.

Do it the right way

Google has clear rules about reviews, and breaking them can get reviews removed or put your profile at risk.

Sources: Tips to get more reviews and Prohibited and restricted content, both from Google Business Profile Help.

  • Ask every pupil, not just the happy ones. Google does not allow businesses to selectively ask for positive reviews or to discourage negative ones.
  • Never offer anything in return. Discounts, free lessons or payment in exchange for a review are not allowed.
  • Do not pressure anyone or tell them what to write. Let pupils review in their own time after the lesson.
  • Pupils need a Google account to post a review. They can create one with a non-Gmail email address.
Do you have any questions?

ADI Review Pack FAQs

More questions

Will it work on every phone?

NFC works on phones that have it, and on some phones it needs to be switched on in the settings. If a pupil’s phone cannot read the card or sticker, they can search for you on Google and leave a review there.

Do pupils need an app or a Google account?

They do not need an app. They do need to be signed in to a Google account to post a review, which Google requires of every reviewer.

How long does delivery take?

We send packs by Royal Mail 2nd Class and aim to deliver within 3 weekdays. This is a target, not a guarantee, because delivery times depend on Royal Mail.

Does the card track my pupils?

No. The card only stores your review link. Tapping it opens your Google review page, and the card itself does not collect any information from pupils.

Can I offer a free lesson for a review?

No. Google does not allow incentives for reviews, and offering them can get reviews removed.

Can I use it if I am part of a franchise?

Franchise instructors should check with their franchise before ordering, because the review link needs to point to the correct Google Business Profile.

What if a pupil leaves a poor review?

Reply politely and briefly. Google recommends replying to reviews, and an honest mix of reviews often feels more trustworthy to people reading them.

Can I order for more than one instructor or car?

Yes. Packs come in sets of 1 (£9.99), 3 (£24.99) or 5 (£29.99). Each pack is one NFC review card and one in-car NFC sticker, so you can have a set for each car or instructor in your school.

Ready to get more reviews?

Order your ADI Review Pack, or get in touch if you have a question first.

Order your pack
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From local SEO to high-converting web design, we help independent instructors and driving schools attract the right learners. Let’s filter out the noise and get you booked up.